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Create Content in Marketing Cloud Engagement
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            Add a Reference Block

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            1. Salesforce Help
            2. Docs
            3. Engagement: Content Builder and CloudPages

            Add a Reference Block

            Use Content Builder to add a reference block to your content.

            The reference block in Content Builder allows you to insert a pointer to an existing block in a template or email. The pointer ensures that the block always uses the latest content. Also, the editor shows the content of the referenced block instead of the AMPscript.

            1. Drag the Reference Content block to a content area.
            2. Click the block to edit.
            3. To upload content, select content from the grid or click Create.
            4. Click Select.
            5. Use the arrow to delete, duplicate, or edit.
            6. Click Done Editing or Save.
             
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            Salesforce Help | Article