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Create a WhatsApp Session Message
Use Content Builder to create session messages to respond to user-initiated conversations. When a user sends a message to your WhatsApp channel, you can respond to them without using a template. Session messages are free-form messages and don’t need approval.
- In Content Builder, click Create.
- In the dropdown, select Chat Messaging, and then select WhatsApp Session Message.
- Select the Message Type from the dropdown.
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Complete the message body using personalization tags.
Note Session messages are limited to 4,096 characters, including personalization and emojis. Facebook rejects messages that exceed these limits.
- To use an image, upload a JPEG or PNG file that’s 100 MB or less.
- Save your changes.

