Create a WhatsApp Template Message

Create a WhatsApp template message in Content Builder for Marketing Cloud Engagement.

1. In Content Builder, click Create.
2. In the dropdown, select Chat Messaging, and then select WhatsApp Template Message.
3. To see your approved templates, click Browse.
4. Select the language you want to use, and click Next.
5. Select the variables to use in your message.
   

   Note After approval, you can only add the variables to templates. You can’t edit the rest of the message.
   1. Complete the header using personalization tags.
   2. Complete the message body using personalization tags.
      

      Note Though templates and headers are approved through WhatsApp, ensure that any personalization or variables don’t exceed the 60-character limit for headers and the 1,024-character limit for messages. Facebook rejects messages that exceed limits.
   3. Add button text no more than 20 characters.
6. Save your changes.