Einstein Content Tagging

Einstein Content Tagging applies searchable tags to image files in your Marketing Cloud Engagement account. You can have Einstein add up to 25 tags per image. Einstein tags existing JPG, JPEG, and PNG files that are 10 MB or less.

The default prefix for all Einstein tags is MCECT. You can optionally upgrade to a nested tagging structure and suffix. For more information, see Set Up Nested Einstein Content Tags.

Einstein analyzes and tags new images one time every 24 hours. New images are tagged based on account limits.

Note This feature uses Google Vision to analyze and process image files. To learn more, visit Google Vision.

• Einstein Content Tagging Confidence Level
  With Einstein Content Tagging, you can select the confidence level between 0.5 (lowest) and 1.0 (highest) to use for automatic tags in Marketing Cloud Engagement. Use a higher confidence level to improve the accuracy of the tags applied to your images. Use a lower confidence level to broaden the scope of tags included.
• Set Up Einstein Content Tagging
  Configure Einstein Content Tagging in Marketing Cloud Engagement Setup. Some settings can’t be modified after you configure them, but you can change the tagging language and tagging location at any time.
• Modify the Tagging Language
  Select from one of over 100 languages to use when automatically tagging images.
• Disable, Delete, or Reset Einstein Content Tags
  You can pause automatic tagging, remove existing automatically generated tags, or reset Einstein-generated tags within a single business unit. Pause automatic tagging by disabling Einstein Content Tagging (ECT). Then you can resume tagging, delete tags, or reset tags.
• Gauge Content Performance Using Einstein Content Tags
  See the content tags that Einstein generates in Einstein Content Selection Performance Analytics to understand which aspects of your content are performing well.