Get Started with Content Builder

Content Builder consolidates images, documents, and content in a single location for use in Marketing Cloud Engagement. Create subject lines and body copy for messages by harnessing the power of Einstein generative AI. Use the third-party Typeface integration option to generate images to completely tailor your message.

With the editor, you can:

• Create professional emails without knowing HTML
• Preview changes to email content in real time
• Use intelligent HTML paste tools, such as color coding and line numbers
• Insert code snippets for adding common links, such as Forward to a Friend and Open Tracking

With the content repository, you can:

• Use global search and filtering tools
• Add tags and campaign associations to connect related content
• Edit all your content inside the application

• Content Builder Experience
  Explore Content Builder features in Marketing Cloud Engagement.
• Content Builder Administration
  Access Content Builder setup from the Marketing Cloud Engagement toolbar by hovering over your username and selecting Setup, then searching for Content Builder Settings.
• Customer Key
  Each Content Builder asset has a Customer Key, a unique 36 character identifier that can be referenced via AMPscript.
• Search for Content
  Content Builder provides several ways to locate specific content.
• Folder Management
  Store images, documents, templates, emails, and more in the same or different folders in Marketing Cloud Engagement Content Builder. Create, rename, move, or delete folders by right-clicking in the appropriate folder space.