A/B Test Emails

Follow these steps to use an A/B Test on two email messages for a send through Marketing Cloud Connect for Marketing Cloud Engagement.

1. In Sales or Service Cloud, navigate to the Marketing Cloud tab.
2. From the Email Send page, click A/B Tests.
3. Click New.
4. Click Email.
5. Enter a name and description.
6. Click Find to select an email for Email A.
7. Click Find to select an alternate email for Email B.
8. Select to use one subject line or a unique subject line for each email.
9. Enter the subject line.
10. Select the email recipients from reports or campaigns.
11. Add reports or campaigns to exclude from the send if needed.
12. Select the percentage of recipients to include in the test.
13. Select the criteria for determining the winning email.
14. Set a duration of time to determine the winning email.
15. Select whether to send the winning email to the remainder of recipients automatically or manually.
    

    Note Selecting Manually allows you to choose the winner and send the email to the remaining recipients. Selecting Automatically sends the winning email to the remainder when the winner is declared or at a scheduled time. If your test ends in a tie, option A is automatically declared as the winner.
16. Select a sender for the email.
17. Select a recipient for email replies.
18. Set a date and time for the send.
19. Enable Dedupe Subscribers if needed.
    

    Note Enabling this flag prevents sending more than one email to the same email address.
20. Enter an email address and select options to receive notifications about the test progress.
21. Certify that all recipients opted in to receive the email.
22. Click Send.