A/B Test Subject Lines

Follow these steps to A/B test two subject line options for an email send through Marketing Cloud Connect for Marketing Cloud Engagement.

1. In Sales or Service Cloud, navigate to the Marketing Cloud tab.
2. From the Email Send page, click A/B Tests.
3. Click New.
4. Click Subject Line.
5. Enter a name and description.
6. To select an email, click Find.
7. Enter a subject line in Subject A.
8. Enter an alternative subject line in Subject B.
9. Select the email recipients from reports or campaigns.
10. Add reports or campaigns to exclude from the send if needed.
11. Select the percentage of recipients to include in the test.
12. Select the criteria for determining the winning subject line.
13. Set a duration of time to determine the winning subject line.
14. Select whether to save the winning option back to the email.
15. Select whether to send the winning email to the remainder of recipients automatically or manually.
    

    Note Selecting Manually allows you to select the winner and send the email. Selecting Automatically sends the winning email to the remainder when the winner is declared or at a scheduled time. If your test ends in a tie, option A is automatically declared as the winner.
16. Select a sender for the email.
17. Select a recipient for email replies.
18. Set a date and time for the send.
19. Enable Dedupe Subscribers if needed.
    

    Note Enabling this flag prevents sending more than one email to the same email address.
20. Enter an email address and select options if you want to receive notifications about the test progress.
21. Certify that all recipients have opted in to receive the email.
22. Click Send.