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Campaign Member Integration
Campaign member integration provides insight into customer engagement behavior with a single view of a contact or lead, called a subscriber in Marketing Cloud Engagement. View historical results of a campaign for all email interactions and members, including: date sent, bounce, date bounced, date opened, date unsubscribed, link name, and last clicked. Customize Marketing Cloud Connect to define and track events with campaign member status using the Activity or Status field. Plan how values are mapped to statuses and ensure that they’re available for all campaigns before configuring.
Campaigns are linked to Marketing Cloud Connect Email Sends when an email is sent to a list of campaign members within CRM. When an email is sent to Salesforce Data Extensions from Engagement, links to campaigns aren’t created.
Contacts, leads, and person accounts are supported for campaign member integration. When a person account is added to a campaign, a campaign member record is created. The status of a person account within a campaign is updated on the campaign member record.
- Campaign Member Status Hierarchy
Understand the campaign member status hierarchy for processing rules and how mapped values are updated through Marketing Cloud Connect for Marketing Cloud Engagement. - Update Campaign Member Page Layout
Through Marketing Cloud Connect for Marketing Cloud Engagement, modify the campaign member page layout to include the Status or Activity field and the activity history. - Configure a Campaign Member Picklist
Through Marketing Cloud Connect for Marketing Cloud Engagement, define tracking events by customizing the campaign member picklist values for the Activity or Status field. - Configure Campaign Member Tracking
Edit the Marketing Cloud Connect for Marketing Cloud Engagement configuration to enable campaign member tracking and map the status fields. - View Campaign Member Tracking
Through Marketing Cloud Connect for Marketing Cloud Engagement, track the status of all campaign members from the campaign record in Sales or Service Cloud.
