Create a Marketing Cloud API User in Marketing Cloud Connect

Create the Marketing Cloud API User, which is typically a unique user that connects to the Salesforce System User in Marketing Cloud Connect Setup.

1. In Engagement, go to Email Studio.
2. Click Admin.
3. Click My Users.
4. Click Create.
5. Name the user to identify it easily.
6. Enter your email address as the Reply Email and Notification Email Addresses.
7. Enter a unique username.
8. Leave the External ID field blank, unless required by your organization.
9. Set a Time Zone.
10. Set a Culture Code.
11. Select API User.
12. Create a temporary password.
13. If you’re not using an Enterprise 2.0 account, set these roles and permissions on this page.
    • User Permissions: NONE
    • Marketing Cloud Permissions and Roles: NONE
    • Select Email Application
    • Select Mobile Connect if applicable
    • Select Marketing Cloud Administrator role
14. Save the new Marketing Cloud API user.
    

    Note If you’re using an Enterprise 2.0 account, continue to set roles and permissions.
15. Click My Users from Email Studio Admin.
16. Select the Marketing Cloud API User.
17. Click Manage Roles.
18. Click Edit Roles.
19. Assign Administrator and Market Cloud Administrator roles.
20. Save the roles for the Marketing Cloud API user.