Journey Builder Integration

Journey Builder is a Marketing Cloud Engagement application used for creating responsive automated multichannel campaigns. Use Journey Builder to design a communication plan that reaches customers at every stage of their journey with your brand. Configure Marketing Cloud Connect for Marketing Cloud Engagement in your org to access specific Journey Builder features within the Sales or Service Cloud. For example, add a lead, contact, or a user to a journey, or update a Salesforce object as a step in the journey.