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Profile Center and Marketing Cloud Connect
Use the Profile Center with Marketing Cloud Connect. Create custom fields in the Sales or Service Cloud and map them to Marketing Cloud Engagement attributes for use in the Profile Center. Every Engagement email to a Salesforce contact, lead, report, or campaign includes a link to the Profile Center where customers manage their attributes and subscription preferences. These changes update Salesforce contact and lead data. You can also manage the opt-in preference on behalf of leads and contacts using Marketing Cloud Connect.
This Profile Center is based on the Engagement attributes that are mapped to fields in Sales or Service Cloud. Data extensions aren’t supported with the default Profile Center.
- Create custom fields in Sales or Service Cloud to input preferences.
- Create profile and preference attributes in Engagement that align with the custom preference fields in Sales or Service Cloud.
- Map Engagement attributes to the custom fields in Sales or Service Cloud.
- Preview how the Profile Center looks to the email recipient.
