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Using Cross-Cloud Products with Marketing Cloud Engagement
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            Salesforce Sends

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            3. Engagement: Distributing Marketing and Marketing Cloud Connect

            Salesforce Sends

            There are many benefits of using the Salesforce Sends option in Marketing Cloud Engagement through Marketing Cloud Connect. Keep sending behavior consistent between Sales Cloud, Service Cloud, and Engagement. Share tracking data from Engagement by selecting the Salesforce Sends option within Email Studio Interactions.

            When you use Salesforce Sends to create profile attributes for new subscribers, they aren’t available for grouping and filtering because this data isn’t synchronized or maintained through sending. To filter and group by profile attributes, use Synchronized Data Extensions.

            Salesforce Send benefits include:

            • Subscriber records are stored in the All Subscribers list instead of the managed list, providing more opportunities for future communications.
            • Each send includes enhanced status updates.
            • Administrators can better organize and access send definitions that are based in the Sales Cloud, Service Cloud, or Engagement with extra storage location.

            Not seeing Salesforce Sends? Connect users to the CRM on their User Detail record of Engagement to access this functionality. The Salesforce.com Status of the User Detail Record shows Integrated.

             
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            Salesforce Help | Article