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Using Cross-Cloud Products with Marketing Cloud Engagement
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            Send Analytics

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            1. Salesforce Help
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            3. Engagement: Distributing Marketing and Marketing Cloud Connect

            Send Analytics

            Access the Marketing Cloud Connect Send Analytics tab within the Sales or Service Cloud. This tab provides aggregate tracking data for all sends, specific subscriber activities, and specific email send activities. Marketing Cloud Connect for Marketing Cloud Engagement reports are based on tracking data stored in the CRM.

            Data Description
            Historical Engagement Historical Engagement displays aggregate data beginning on the date the account was created to the present. This section contains the total number of subscribers to whom emails were sent, delivered emails, bounced emails, unique opens, unique clicks, and total clicks.
            Time Based Engagement Time Based Engagement displays data for a specified time. Specify a time period to see data on the total number of emails sent, emails delivered, bounces, unique opens, and unique clicks. Because Sales or Service Cloud doesn’t store the date and time a subscriber clicks a link, this data is calculated using the original last-clicked date.
            Aggregate Analytics Select Aggregate to see data for the number of total opens. This data isn’t shown in subscriber analytics. The Sales or Service Cloud tracks whether an email is opened, not how many times a specific subscriber opens it.
            Subscriber Analytics

            Select Subscriber to view data for a specific subscriber.

            • Date of first email sent to the subscriber.
            • Date of the most recent email sent to the subscriber.
            • Date the subscriber unsubscribed, if applicable.
            • Date the subscriber was created.
            Email Analytics

            Select Email to view data about a specific email.

            • Number of emails sent. This data refers to the number of send definitions containing the specified email and not the number of subscribers to whom an email was sent.
            • Number of total opens. This data isn’t shown in subscriber analytics. The Sales or Service Cloud tracks whether an email is opened, but doesn’t track how many times a specific subscriber opens it.
            • Date the email was first sent.
            • Date the email was most recently sent.
             
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