Tracking and Analytics

Marketing Cloud Connect for Marketing Cloud Engagement tracking information is located in multiple places in Sales or Service Cloud. Use tracking data directly from Engagement for your business-critical processes. Marketing Cloud Connect tracking data is a subset of all tracking data available for a send and is a replication of data from Engagement.

• Single-send objects, such as Lead, Contact, and Person Account records, provide tracking information about individual records. Go to a specific lead, contact, or person account to view tracking for a single send. Two related lists provide detailed information about Individual Email Results and Email Sends for that specific record.
• The Email Sends tab provides a record of each email send with tracking information.
• The Send Analytics tab provides reports on historical and time-based engagement for aggregate, email, or subscriber data.

Types of tracking include:

• Aggregate Level

  This tracking provides a comprehensive summary of email send statistics and is available on the Email Send record.

• Individual Level

  This tracking provides email performance information at the Contact or Lead level. It’s viewed in the Individual Email Result record, accessible from the Related List on the Email Send record or from the Contact or Lead record.

• Track Link Details

  This optional data on individual lead or contact link tracking, such as links clicked, is stored in the CRM and it consumes more storage. Link Level Detail is also tracked at the aggregate level.

• Track Sent Events

  This optional data on individual subscriber-level tracking data is stored in the CRM after an email is sent. This tracking option can consume a large amount of data. If this option isn’t selected, the data is stored in the CRM after a subscriber opens an email or clicks a link.

Tracking data returned to Sales Cloud from Engagement doesn’t count toward API limits.