Tracking and Unsubscribes

What Options Are Available for Tracking?

Under tracking preferences in Marketing Cloud Connect settings, you can specify the level of tracking: aggregate, individual, link detail and sent events. A time-based utility for deleting tracking data is also available through the Configure Integration section of the Marketing Cloud tab in the CRM.

Can Users Turn Off Tracking?

Yes. Tracking options can be deselected from the tracking preferences section in Marketing Cloud Connect settings. If reducing data storage is a higher priority than tracking individual results, you can also override individual level tracking during a send.

How Can a Subscriber Unsubscribe?

There are multiple ways to unsubscribe a subscriber from receiving communications.

• A subscriber opts out by clicking the link to the profile center included in each email. The user is unsubscribed in the Marketing Cloud and the Email Opt Out flag is checked in the CRM.
• A subscriber can click a link to a custom profile center and opt in or out of specific communications.
• A Salesforce user can unsubscribe or opt out a subscriber manually within the CRM.
• An Engagement user can unsubscribe or opt out a subscriber manually in Engagement.
• A Salesforce user can unsubscribe or opt out a subscriber manually within the CRM by clicking the Unsubscribe/Resubscribe link in the ContactActions Visualforce Page if it has been added to the Lead/Contact page layout.

A Marketing Cloud user can unsubscribe or opt out a subscriber manually in Marketing Cloud, but the opt-out flag in CRM isn’t set. This action can cause the subscriber to become out of sync.