Upgrade to Marketing Cloud Connect

Benefits of Upgrading

• Marketing Cloud Connect is integrated with Journey Builder, allowing use of Salesforce CRM data to power your cross-cloud journeys.
• Use your Salesforce CRM data in Engagement for segmentation and sending. Use Salesforce data extensions in interactions, Automation Studio, and guided sends.
• Use triggered sends to automatically send emails based on changes made to your Salesforce CRM data.
• Synchronized data tools bring data from standard or custom Salesforce objects into Engagement for direct access without manually exporting, importing, or setting up automations.
• Use Dynamic Send Preview to see fully rendered and personalized Engagement emails with real data inside the Sales Cloud or Service Cloud.
• Connect individual Enterprise 2.0 Engagement business units with a single Salesforce org, independent of their parent account or any other business unit.
• A/B testing from Marketing, Sales, or Service Cloud provides an opportunity to test differences in emails with customers to determine which version performs best.
• Manage the storage of Engagement tracking data stored in the Sales or Service Cloud.
• Admins have access through the Sales or Service Cloud to manage Engagement users and business units that can access Marketing Cloud Connect.