CloudPages

CloudPages combines the best of Marketing Cloud Engagement to capture, organize, and act on prospect data. Use capture forms to grow your audience and then nurture those prospects with a journey. Optimize your content for distinct mobile, social, and web experiences to catch those prospects wherever they are. Built-in reports help you monitor performance and optimize as you go.

Here are some examples of how you can use CloudPages.

• Design landing pages for promotions and solicitations.
• Create microsites for a new products, services, or campaigns.
• Reuse Content Builder blocks for consistency and efficiency.
• Host dynamic, personalized information, such as preferences or profile content.
• Gate content with logins and other custom solutions by using AMPscript.

• CloudPages Permissions
  CloudPages supports specific Marketing Cloud Engagement user permissions. Choose whether to assign individual permissions or roles to users who create and manage web content. To support the expected access, you must assign some permissions in pairs or in conjunction with other Engagement permissions.
• Create a CloudPages Folder
  To organize your CloudPages content, create folders (formerly known as collections). You can also nest your folders and group relevant subfolders.
• Creating Content in CloudPages
  You can create a few types of content in Marketing Cloud Engagement with CloudPages. Decide whether to create content from scratch or to work using other Engagement tools, such as Content Builder, Smart Capture forms, or code resources.
• Create a Code Resource
  To add styles or functionality to CloudPages content, such as custom CSS or JavaScript, create a code resource. After you create and publish the code resource, work with a Marketing Cloud Engagement developer to apply it to content using AMPscript.
• Create a Smart Capture Form
  To start a customer journey with people who submit a form, configure a Smart Capture form and then set it as an entry event in Journey Builder. You can add a Smart Capture form to any landing page in CloudPages.
• Review CloudPages Analytics
  CloudPages offers built-in analytics that track views of a page over the past 90 days. To see more information, create a report in Analytics Builder.