Create a Smart Capture Form

To start a customer journey with people who submit a form, configure a Smart Capture form and then set it as an entry event in Journey Builder. You can add a Smart Capture form to any landing page in CloudPages.

1. Create a data extension using these guidelines.
   1. Select Create from New, select Is Sendable?, and keep the default retention settings.
   2. Configure details for each attribute. You can hide or reveal attributes when you create forms later, so include as many relevant data points as you want.
   3. For the Send Relationship, relate Email Address with Subscriber Key.
2. Create or edit a landing page or microsite, and add a Smart Capture block.
3. To use the form in a journey, select Use in Journey Builder.
4. For Data Target, select Data Extension, and then select the data extension that you created.
5. Select the attributes that you want to appear as fields on your form.
6. If needed, add hidden fields, such as a source name or a relevant ID.
   1. Click Add Hidden Attribute.
   2. Select an available field.
   3. Enter the value to submit, and then click Done Editing.
7. On the Submit Options tab, customize the confirmation message.
8. Add other styles or HTML as needed.

• Use a Smart Capture Form in Journey Builder
  You can initiate activities after someone submits a Smart Capture form on a landing page. For example, send a confirmation email or add the person as a lead or contact in Sales Cloud. You can add a Smart Capture form only to a multistep journey.