Creating Content in CloudPages

You can create a few types of content in Marketing Cloud Engagement with CloudPages. Decide whether to create content from scratch or to work using other Engagement tools, such as Content Builder, Smart Capture forms, or code resources.

CloudPages helps you create these content types.

• Landing pages
• Microsites
• Interactive email pages
• Code resources

Metadata for each piece of content is included in its page properties and advanced settings.

Property	Description
Created	The timestamp of when the content was created. This value uses the locale in your admin settings.
Name and Description	These labels are for internal use only.
Page ID	This ID is used for internal tracking and appears in the data extension that's related to a landing page.
Page Name	The landing page's external name that is shown in the browser tab when the user is viewing the page. You can change the page name in Advanced Settings | SEO.
URL	Where the page is available online. Additional options are available when private domains are in use.

Note CloudPages page loads time out after 30 seconds.

• Create Landing Pages with CloudPages
  A landing page is a key part of many marketing campaigns. In CloudPages, a landing page is also a building block of a microsite. Use pages to build awareness, collect prospect data, and promote events or encourage downloads.
• Create a Personalized URL for a Landing Page
  When private domains are enabled, you can configure friendly and personalized URLs that help people find your content. A friendly URL can contain recognizable text in any part of the URL. With a personalized URL (PURL), you can customize the URL’s page key to serve dynamic content to the viewer.
• Create an Interactive Email Page
  When you want to increase engagement on form submissions, such as surveys or profile updates, an interactive email can help. After you build an email using an interactive email form block in Content Builder, you can customize a landing page for the submission confirmation.
• Create a Microsite
  In Marketing Cloud Engagement, a CloudPages microsite is a collection of landing pages that you can organize into a meaningful site map. Add pages to the site map in the order that you want them to appear.