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Einstein and Analytics in Marketing Cloud Engagement
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          Track Purchase Details

          Track Purchase Details

          Configure Collect Tracking Code to store details about a contact’s purchases from your website.

          1. Copy and customize the Track Conversion script to include the attributes to track.
            <script type="text/javascript">
                _etmc.push(["setOrgId", "MID"]);
                _etmc.push(["trackConversion", {
                    "cart": [
                        {
                            "item": "INSERT_ITEM",
                            "quantity": "INSERT_QUANTITY",
                            "price": "INSERT_PRICE",
                            "unique_id": "INSERT_UNIQUE_ID"
                        },
                        {
                            "item": "INSERT_ITEM",
                            "quantity": "INSERT_QUANTITY",
                            "price": "INSERT_PRICE",
                            "unique_id": "INSERT_UNIQUE_ID"
                        }
                    ],
                    // OPTIONAL PARAMETERS
                    "order_number": "INSERT_ORDER_NUMBER",
                    "discount": "INSERT_DISCOUNT",
                    "shipping": "INSERT_SHIPPING",
                    "details": {
                        "AttributeName": "Value"
                    }
                    // END OPTIONAL PARAMETERS       
                }]);
            </script>
          2. Paste the modified script in the header code on your detail pages. This method requires the same structure as the Track Cart script.
          3. Optionally, add order level information, such as order number, shipping charges, discounts applied, and custom details.
           
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          Salesforce Help | Article