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Einstein and Analytics in Marketing Cloud Engagement
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          Track Page View

          Track Page View

          The trackPageView call is the most common call and can capture three types of information: product or content views, categories views, or search views.

          Note
          Note To have the search field populated in IGO_VIEWS, include the search parameter in the tracking call. Use the item parameter to create a record in IGO_VIEWS.
          1. Copy the script and replace INSERT_PRODUCT_CODE with the attribute you want to match.
            <script type="text/javascript">
                _etmc.push(["setOrgId", "MID"]);
                _etmc.push(["trackPageView", { "item" : "INSERT_PRODUCT_CODE","search" : "XXXXX" }]); 
            </script>
          2. Paste the modified script in the header code on your detail pages.
           
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          Salesforce Help | Article