Connect Marketing Cloud Advertising, formerly known as Advertising Studio to your paid
media channels to optimize your audience strategy with a single, cross-channel view, and analyze
the effectiveness of your first-party audiences. Explore how your audiences are performing
across channels with a ready-made dashboard.
Required Editions
Available in: Intelligence Reports Advanced
Note Advertising Studio is now Marketing Cloud Advertising. We are still working on updating
the platform so all instances will still be referred to as Advertising Studio until this is
done.
Installing the app involves these high-level steps.
Connect Marketing Cloud Advertising data.
Connect advertising platform data.
Classify campaign strategies.
Review data model mapping.
Install the Audience Insights for Advertising Studio App Measure how your activated audiences are affecting your leading KPIs, prove the impact of first-party audiences in your campaigns, and track when and where your first-party audiences are being used.
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