View Audience Insights for Advertising Studio Data
Use the Audience Insights for Advertising Studio dashboard to optimize campaigns using first-party audiences.
Required Editions
| Available in: Intelligence Reports Advanced |
| User Permissions Needed | |
|---|---|
| To consume Cross-Channel apps | Access, View & Export, Schedule, “Create & Edit” |
Additional Information
- The dashboard that’s created with this app is read-only and can’t be modified.
- The Google Ads API doesn’t pull excluded audience data.
You can filter the dashboard by:
- Platform—Filter by a specific advertising platform.
- Date—Filter by a specific time period.
The dashboard contains these sections:
| Section | Widget | Description |
|---|---|---|
| Overall View for Campaigns Using First-Party Audiences provides a snapshot of how your campaigns are performing in relation to impressions, conversions, and spend. This section contains these widgets: | ||
| Total Spend | The total amount of money spent in all campaigns using first-party audiences. | |
| Total Impressions | The total number of impressions for all campaigns using first-party audiences. | |
| Total Conversions | The total number of conversions for all campaigns using first-party audiences. | |
| Total # of Audiences | The total number of audience lists that are either active or have errors in Marketing Cloud Advertising. Audiences in draft don’t appear in the total calculation. | |
| Total # of Audiences Active in Campaigns | The total number of audiences active in campaigns displayed in the current timeframe. These audiences are either included or excluded from these campaigns. | |
Audience Usage shows which audiences were used the most and which weren’t used at all in your campaigns. This section contains these widgets: |
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| Top Used Audiences | The audiences most used in your campaigns, either as included or excluded. | |
| Least Used Audiences | The audiences least used in your campaigns, either as included or excluded. | |
Top Campaigns lists the top-performing campaigns. You can select the relevant audience and then filter by a measurement to investigate the performance of the top-10 campaigns. This section contains this widget: |
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| Top 10 Campaigns for Selected Audience | Your top-10 campaigns in a bar chart. You can filter by audiences included or excluded in the campaigns and organize the campaigns according to different measurements: impressions, clicks, CPM, media cost, conversion CPA, and conversion rate. The Google Ads API doesn’t pull excluded audience data; therefore no data is found for excluded audiences in Google Ads. |
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Which Strategy of Audience Performs Best Displays which strategies perform best according to the campaign performance. Use the relevant measurements to see how each strategy performs. You can filter by strategy and audiences used in the different campaigns to see how they react to different strategies. |
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Detailed Display All - Campaign for Each Audience Displays all your campaigns and audiences and provides a detailed view. |
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