View Cross-Channel Marketing Insights
Use the Cross-Channel Marketing Insights dashboard to view cross-channel, data-driven insights.
Required Editions
| Available in: Intelligence Reports Advanced |
| User Permissions Needed | |
|---|---|
| To consume Cross-Channel apps | Access, View & Export, Schedule, “Create & Edit” |
Note The Cross-Channel Marketing Insights app now supports GA4 and can be selected
alongside UA360 profiles during the installation. In order to pull in GA4 data you must first
uninstall and then reinstall the app. For more information, see Install the Cross-Channel Marketing Insights App.
The dashboard contains these tabs:
Note The dashboard that’s
created with this app is read-only and can’t be modified.
| Tab | Description |
|---|---|
Research |
Dive into your marketing performance with all your connected platforms, and view your most important metrics. Toggle between these views to expand your analysis:
|
| Insights | Lists the highest and lowest performing campaigns by cost compared to all cross-channel campaigns. View characteristics that can help you define changes to improve the metrics. |
Einstein Marketing Insights (EMI) |
Get ways to improve your marketing efforts, such as pausing certain campaigns or allocating more budget to other campaigns. |
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