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Einstein and Analytics in Marketing Cloud Engagement
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            WhatsApp Engagement Dashboard

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            3. Engagement: Einstein and Analytics

            WhatsApp Engagement Dashboard

            Get details about your WhatsApp engagement key performance indicators (KPIs), including the number of messages opened and the message open rate. View breakdowns by day of the week, WhatsApp business account, and WhatsApp channel name. You can export the dashboard and its widgets into different formats.

            Required Editions

            Available in: Intelligence Reports and Intelligence Reports Advanced

            You can filter the WhatsApp engagement dashboard by:

            • Send date
            • Business unit
            • Campaign
            • WhatsApp business account
            • WhatsApp channel name

            After you select the filters, click Apply.

            The WhatsApp engagement dashboard contains these sections:

            • Engagement KPIs —The top KPIs for WhatsApp engagement within the filtered time period.
              • Opens—The total number of messages opened.
              • Open Rate—The percentage of messages opened. Calculation: Opens ÷ Deliveries
                Note
                Note Each section shows how the measurement performed in the previous period and whether it increased or decreased compared to the current period.
            • Engagement Timeline —A graph showing WhatsApp messages with the best engagement for the defined period.
            • Breakdowns—An analysis of the selected measurement.
              • By Day of the Week—A table that shows how the selected measurement performed for each day of the week. This table can help you determine the best day to optimize your push notifications.
              • By Locale—A pie chart that shows the selected measurement divided by the mobile operating system.
              • By Conversation Type—A table that shows how each measurement performed per conversation type.
            • Send Details—A table of your top 100 WhatsApp messages sent within the defined time frame, according to the selected measurement
             
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