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            WhatsApp Performance Dashboard

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            3. Engagement: Einstein and Analytics

            WhatsApp Performance Dashboard

            Get details about your WhatsApp message performance, including an overview of sends, by looking at deliveries, bounce rate, and open rate. View breakdowns by day of the week, WhatsApp business account, WhatsApp channel name, WhatsApp send name, and locale.

            Required Editions

            Available in: Intelligence Reports and Intelligence Reports Advanced

            You can filter the WhatsApp performance dashboard by:

            • Send date
            • Business unit
            • Campaign
            • WhatsApp business account
            • WhatsApp channel name
            • WhatsApp send name
            • Locale

            After you select the filters, click Apply.

            The WhatsApp performance dashboard contains these sections:

            • WhatsApp Sends — A pivot table that shows a view of WhatsApp performance. Turn on or off these dimensions and measurements: sends, bounce rate, and open rate.
            • Breakdowns—An analysis of the selected measurement.
              • By Day of the Week—A table that shows how the selected measurement performed for each day of the week. This table can help you determine the best day to optimize your push notifications.
              • By Locale—A pie chart that shows the selected measurement divided by the mobile operating system.
              • By Conversation type—A table that shows how each measurement performed per conversation type.
             
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