Email Engagement Dashboard

You can filter the email overview dashboard by:

• Send date
• Business unit
• Campaign

After you select the filters, click Apply.

The email engagement dashboard contains these sections:

• Engagement KPIs – The top KPIs for email engagement within the filtered time period. These KPIs include opens, clicks, unsubscribes, the open rate, the click-to-open rate, and the unsubscribe rate.
  

  Note

  • Opens, clicks, and unsubscribe metrics refer to uniques, not totals.
  • Open related measurements may not accurately reflect engagement. Tell me more.
  • Each section shows how the measurement performed in the previous period and whether it increased or decreased compared to the current period.
• Engagement Timeline – Emails with the best engagement for the defined time period. Select the measurement you want to display in the graph. You can also select the granularity you want to filter the graph by, such as monthly.
• Breakdowns – An analysis of the selected measurement.
  • By Email Domain – A bar graph that shows the selected measurement divided by email domain.
  • By Day of the Week – A table that shows how the selected measurement performed each day of the week. This table can help you determine the best day to optimize your email campaigns.
  • By Audience – A table that shows how each measurement performed per audience.
• Details – A table of your top 100 emails sent within the defined time frame, according to the selected measurement.
  

  Note Each column in the table can be sorted by ascending or descending order.