Email Overview Dashboard
Get a high-level overview of your email campaigns, such as the number of emails sent, the open rate, delivery and engagement, and the top- and bottom-performing journey emails.
Required Editions
| Available in: Intelligence Reports and Intelligence Reports Advanced |
You can filter the email overview dashboard by:
- Send date
- Business unit
- Campaign
After you select the filters, click Apply. Each section in this dashboard has a View More button that takes you to the corresponding dashboard for more details.
The email overview dashboard contains these sections:
- Delivery — Get a snapshot of how your email campaigns are performing in terms of sends
and bounce rate.
- Sends — A graph that shows the number of emails sent within the filtered time period.
- Bounce Rate — A graph that shows the percentage of emails that didn’t reach the intended recipient.
- Timeline Graph — A graph that shows sends and bounce rates over time.
- Engagement — An overview of how your email campaigns are performing in terms of email
opens. Open related measurements may not accurately reflect engagement. Tell me more.
- Open Rate — The percentage of emails opened within the filtered time period.
- Click to Open Rate — The rate of unique clicks to unique opens. This rate indicates how effective the email message, design, and content performed, and whether it encouraged the recipient to act.
- Delivery & Engagement Timeline — A graph that shows the open rate and the click-to-open rate.
- Email Performance — Your email performance data.
- Conversion Funnel — Provides insight into the success of your email campaigns.
- Engagement Distribution — Your top 10 emails shown in a bubble chart. The x axis
represents the open rate and the y axis represents the click to open rate. An optimum
email has the following traits:
- A high number of sends — The larger the bubble, the higher number of sends.
- A high open rate and a high click-to-open rate appear at the top right corner of the graph.
The least desirable result is a large bubble in the bottom left corner of the graph because it indicates a high send rate with a low open and click-to-open rate.
- Journey Performance by Email–Journey performance data. Only available if you have
Journey Builder enabled in your account.
- Top five journeys–The top five email journeys by open rate.
- Bottom five journeys–The bottom five email journeys by open rate.
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