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Einstein and Analytics in Marketing Cloud Engagement
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            Push Engagement Dashboard

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            3. Engagement: Einstein and Analytics

            Push Engagement Dashboard

            Get details about your push notification engagement key performance indicators (KPIs), including deliveries, opens, and open rate. View breakdowns by day of the week, mobile OS, and mobile apps. You can export the dashboard and its widgets into different formats.

            Required Editions

            Available in: Intelligence Reports and Intelligence Reports Advanced
            Note
            Note This dashboard includes push notification sends. It doesn’t include inbox or in-app sends.

            You can filter the push engagement dashboard by:

            • Send date
            • Business unit
            • Campaign
            • Mobile OS
            • Mobile app

            After you select filters, click Apply.

            The push engagement dashboard contains these sections:

            • Engagement KPIs — The top KPIs for push engagement within the filtered time period. These KPIs include opens, and open rate.
              • Opens - The total number of messages opened.
              • Open Rate - The percentage of messages opened. Calculation: (Opens) / (Deliveries)
              Note
              Note Each section shows how the measurement performed in the previous period and whether it increased or decreased compared to the current period.
            • Engagement Timeline — A graph that shows pushes with the best engagement for the defined time period.
            • Breakdowns — An analysis of the selected measurement.
              • By Day of the Week — A table that shows how the selected measurement performed for each day of the week. This table can help you determine the best day to optimize your push notifications.
              • By Mobile OS – A bar graph that shows the selected measurement divided by the mobile operating system.
              • By Mobile App — A table that shows how each measurement performed per mobile app.
            • Audience Details — A detailed list of your audience’s engagement according to type, deliveries, opens and open rate. Audience Name refers to the name of the audience. Audience Type refers to a list or data extension.
            • Send Details — A table of your top 100 pushes sent within the defined time frame, according to the selected measurement.
              Note
              Note Each column in the table can be sorted by ascending or descending order.
             
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