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Using Cross-Cloud Products with Marketing Cloud Engagement
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            Campaign Inheritance and Distributed Marketing

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            3. Engagement: Distributing Marketing and Marketing Cloud Connect

            Campaign Inheritance and Distributed Marketing

            Use campaign hierarchies to manage content distribution when multiple individuals must use the same general marketing activity. For example, use a Welcome drip campaign instead of giving everyone access to the same campaign record.

            For most use cases, you create a parent campaign for each unique marketing activity owned and managed by corporate marketing. You also create a unique child campaign owned and managed by individual business users.

            For example, a retail bank creates a parent campaign for Open Checking Account. This campaign is owned and managed by a corporate marketing team. Each financial advisor receives their own child campaign to add individuals from their book of business.

            When you use campaign hierarchies and Distributed Marketing, the child campaign automatically inherits the connected journey of the parent campaign. Consider these examples when using campaign inheritance with Distributed Marketing and the rules for each scenario.

            Example
            Example You connect a campaign to a journey and assign it as a parent to a child campaign. No campaign members are added to the campaign yet.
            • The child campaign inherits the connected journey.
            • You can’t connect the parent campaign to a different journey.
            Example
            Example A child campaign is connected to a journey through a parent campaign. No campaign members are added to the child campaign yet. You have administrator permissions and update the child campaign reference to a different parent campaign.
            • The child campaign remains connected to the original journey.
            • You can’t modify the parent campaign’s existing journey connection or add a journey.
            Important
            Important We don’t recommend updating a child campaign to connect to a different parent campaign. Changing the parent campaign creates a disconnect between the journeys associated with the child and parent campaigns.
            Example
            Example You connect a child campaign or a parent campaign to a journey and add campaign members.
            • You can’t connect the parent campaign to a different journey.
            • You can’t connect the child campaign to a different journey.
             
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