Set Up Journeys for Distributed Marketing

All messages in Distributed Marketing are sent using Marketing Cloud Engagement’s Journey Builder. Create single-message journeys to provide business users individual assets such as birthday emails, knowledge articles, or world event updates. Or create multi-message journeys to empower users with more involved engagements such as welcome series, drip campaigns, or event outreach campaigns. You create a unique journey for each asset or multi-step engagement, then share the journey with business users using Distributed Marketing’s Campaign or Quick Send Workflows.

Important When creating a child campaign from a parent campaign, the child inherits the connected journey of the parent. The parent's connected journey can’t be modified, even if the child is reconnected to another parent.

1. In Marketing Cloud Engagement, navigate to Journey Builder.
2. Create a journey.
3. Drag API Event entry source onto the journey canvas.
   

   Note You can also use a data extension entry source, but the recommendation is to use an API entry source.
4. Configure the entry source with the unique event data extension you created for this marketing activity.
   

   Important

   • To avoid adding campaign members to multiple journeys at the same time, use a unique entry source per journey.
   • A contact filter isn’t required for Distributed Marketing, but use it as needed for more audience management.
5. To create your journey, drag journey activities onto the canvas.
   

   Note Distributed Marketing allows users to view and send Send Email and Send SMS activities, and personalize Send Email activities. You can use other activity types on your journey, but users can’t view or personalize these activities within other Salesforce clouds.
6. Configure the activity with the content and sender profile you created for Distributed Marketing setup.
7. Define the contact entry mode.
8. Name the journey and add a description.
9. Activate the journey.

• Create Entry Event Data Extension
  Create a standard, sendable data extension that captures information from the approved contacts that you use for journey messaging. For example, capture the sender email address and ID.
• Journeys for Campaign Sends
  To create a unique journey for marketing activities when using the Distributed Marketing Campaign Send workflow in Marketing Cloud Engagement, follow these steps.
• Journeys for Quick Send Messages
  To create a unique journey for marketing activities when using the Distributed Marketing Quick Send workflow in Marketing Cloud Engagement, follow these steps