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Using Cross-Cloud Products with Marketing Cloud Engagement
Enable Custom SMS Messages

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Enable Custom SMS Messages

Add AMPscript to SMS messages to allow a user to write and send a custom SMS message through Distributed Marketing. SMS messages are sent through journeys using the MobileConnect SMS message activity.

Required Editions

User Permissions Needed
To enable a custom SMS message: Access to App Builder or Experience Builder

Considerations:

  • Custom SMS messages are available in all Quick Send workflows except Quick Send Bulk Send where SMS isn’t supported.
  • The default maximum character limit is 160. You can configure this limit to up to 500 characters in Settings.
  • Distributed Marketing is optimized for GSM characters only. Distributed Marketing doesn’t programmatically prevent users from entering or sending non-GSM characters. However, the maximum character count doesn’t automatically update to reflect new character limits per message. If a user includes non-GSM characters, up to three messages can be sent.

To enable a custom SMS message, configure an SMS message activity with the following settings in Journey Builder:

  1. In Message Definition, enter this AMPscript in the message: 
    %%[Set @smsValue = AttributeValue("smsValue")]%%%%=v(@smsValue)=%%
  2. In Delivery Options, select the Send only to contacts who are subscribed currently subscriber option-in option.
  3. Finish creating the SMS activity.
    Note
    Note smsValue must be included in the journey’s entry event data extension.

See Also

 
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