Distributed Marketing Content

Distributed Marketing allows you to extend powerful and dynamic content to distributed teams. You can also use it to allow those teams to interact with that content safely and efficiently.

Use one or more Distributed Marketing Content Blocks alongside standard or custom content areas to create moments of collaboration that blend seamlessly into branded email messages. For example, let a user jazz up a holiday card with their own personal note and image, or provide some compelling context to market update messages.

Use Distributed Marketing with AMPscript to allow users to create custom SMS messages.

Marketing teams still manage the structure of messages, ensuring that everything is cohesive, on brand, and compliant. By augmenting this framework with collaborative content, brands are able to safely give flexibility to distributed teams. We like to call that “flexibility within a framework”.

How you choose to use Distributed Marketing content is up to you and can evolve over time. Because each message is independently configurable, you can start with assets you already have and up-level them with collaboration points when it makes sense.

Note Distributed Marketing uses JavaScript ES6 to enable message personalization for business users. Prevent Cross-Site Tracking must be disabled in Safari. Block third-party cookies must be disabled in Chrome.

1. Enable Email Personalization with Distributed Marketing Content Blocks
   Use Distributed Marketing Content Blocks in Marketing Cloud Engagement to create sections of content for Distributed Marketing business users to personalize.
2. Enable Custom SMS Messages
   Add AMPscript to SMS messages to allow a user to write and send a custom SMS message through Distributed Marketing. SMS messages are sent through journeys using the MobileConnect SMS message activity.
3. Personalization Data Extension
   Distributed Marketing creates personalization data extensions in Marketing Cloud Engagement to store personalization data Distributed Marketing users enter when personalizing email messages. We automatically create a personalization data extension for you when you first connect a journey to a campaign or enable a journey for quick send. Custom SMS messages aren’t stored here, but are available on the journey’s event data extension.
4. Use Legacy Personalization
   You can continue to use the legacy Introduction, Conclusion, and Greeting personalization options until End of Support is announced.