Manage Replies to Distributed Marketing Emails

Reply Mail Management

Reply Mail Management (RMM) helps reduce noise from automated customer responses like suppressed out-of-office replies. RMM helps streamline repeated responses like processing in-line unsubscribe requests.

Tip Dynamic Reply-To allows you to dynamically control the Reply Name for sends, but the From email address is still the RMM domain and the configuration applies to the entire business unit. This isn't recommended if you’re using the same Business Unit for both Distributed Marketing and non-Distributed Marketing sends.

Often, these features aren’t as beneficial for Distributed Marketing sends because business users prefer to process these types of responses themselves. Also, business users typically prefer that the From and Reply Names look like they come from them.

Instead of using RMM with Distributed Marketing, consider bypassing RMM for these sends to make a more logical flow for the sender and receiver.

For customers using a Sender Authentication Package (SAP), you must use a Private Domain for your standard corporate domain.

Important Domain Verification is now enforced on all accounts. This enforcement means that all domains, including domains used for Distributed Marketing sends, must be verified to send.

Use the suggested Distributed Marketing sender profile configuration and disable RMM for this profile to make emails look like they’re sent from the actual user. For example, user@cumulusfinancial.com.

Note This action allows recipients to reply back to the sender directly if necessary, like a traditional email. However, subsequent responses aren't tracked in Salesforce by Distributed Marketing.