Distributed Marketing Setup

Distributed Marketing uses Marketing Cloud Engagement journeys and Salesforce campaigns inside the Sales, Service, Financial Services, and Experience Clouds. After installing the managed package and configuring authentication, set up Distributed Marketing by creating an entry event data extension, profile attributes, content, sender profile, and journey. Then customize the Campaign page layout for Distributed Marketing.

1. Set Up Email Sends
   Users can send pre-approved or customized email messages through Distributed Marketing. Email messages are created using Content Builder and sent through Journey Builder using the Email activity.
2. Set Up SMS Sends
   Users can send preapproved or fully custom SMS messages through Marketing Cloud Engagement Distributed Marketing. SMS messages are sent through Journey Builder using the Mobile Connect SMS activity. The Mobile Messaging Product Special Terms (PST) apply to SMS messages sent through Distributed Marketing.
3. Set Up Journeys for Distributed Marketing
   All messages in Distributed Marketing are sent using Marketing Cloud Engagement’s Journey Builder. Create single-message journeys to provide business users individual assets such as birthday emails, knowledge articles, or world event updates. Or create multi-message journeys to empower users with more involved engagements such as welcome series, drip campaigns, or event outreach campaigns. You create a unique journey for each asset or multi-step engagement, then share the journey with business users using Distributed Marketing’s Campaign or Quick Send Workflows.
4. Set Up Content Marketplaces
   Content Marketplaces provide structure and guidance to help business users quickly and visually navigate the assets available for them to use. Create multiple marketplaces to showcase collections of assets grouped how your users think, such as Recommended, High ROI, and more. List views of Campaign or Quick Send message records power marketplaces, so setup and management is a breeze.
5. Campaign Messages
   Campaign messages let your business users send single or multi-touch engagements to Contacts, Leads, and Person Accounts at scale from the Salesforce Campaign object.
6. Quick Send Messages
   Quick Send messages enable your business users to rapidly send a single, personalized Marketing Cloud Engagement email or SMS message to contacts, leads, and person accounts from throughout the Salesforce platform.
7. Use Distributed Marketing to Organize Content with Topics
   Assign one or more topics to each Quick Send to create content lists that you can easily search and manage.
8. Use Distributed Marketing with Tokenized Sending
   Keep these considerations in mind when you use Distributed Marketing with Marketing Cloud Engagement accounts that use tokenized sending.
9. Use Distributed Marketing with Field Level Encryption
   Keep these considerations and limitations in mind when you use Distributed Marketing with Marketing Cloud Engagement accounts that use Field Level Encryption.