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            Set Up SMS Sends

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            1. Salesforce Help
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            3. Engagement: Distributing Marketing and Marketing Cloud Connect

            Set Up SMS Sends

            Users can send preapproved or fully custom SMS messages through Marketing Cloud Engagement Distributed Marketing. SMS messages are sent through Journey Builder using the Mobile Connect SMS activity. The Mobile Messaging Product Special Terms (PST) apply to SMS messages sent through Distributed Marketing.

            Considerations:

            • By default, messages are sent to the standard CRM phone field: Phone. You can modify this field when configuring Quick Send or Campaign workflows.
              Note
              Note If you use Experience Cloud to set up SMS sends for Campaigns, the Phone field must be configured on the MCDM Pending Submissions component. For setup not in Experience Cloud, set up the Phone field on the MCDM Campaign Messages component.
            • MobileConnect.manages opt-ins. Recipients must be opted in before receiving SMS messages through Distributed Marketing.
            • Phone numbers must include the country code.
            • Engagement tracking for SMS messages sent isn’t available in CRM by Distributed Marketing or Marketing Cloud Connect today. But a log of SMS messages sent is available when sent using the Quick Send from Opportunity and Quick Send from Case workflows.
            • Distributed Marketing doesn’t surface blockout windows to users. If a user attempts a sending during a blockout window, the message isn’t sent.
            • Distributed Marketing is optimized for GSM characters only. Distributed Marketing doesn’t programmatically prevent users from entering or sending non-GSM characters. But the maximum character count doesn’t automatically update to reflect new character limits per message. If a user includes non-GSM characters, up to three messages can be sent.
            • Custom SMS messages are enabled using AMPscript.

            To enable SMS Sends in Distributed Marketing, follow these steps:

            1. Create a journey using the SMS message activity. In Journey Delivery Options, select Send only to contacts who are subscribed currently or, for Campaigns, you can select Subscribe all contacts. The Subscribe all contacts isn’t currently supported for Quick Sends.
            2. Ensure that the journey’s event data extension includes the following fields:
              Column Name Data Type Length Primary Key Required Notes
              smsValue Text 160 No No Include it to support custom SMS messages. Set it up as a profile attribute if it’s referenced in AMPscript.
              mobilePhone Phone 50 No No Set it up as a profile attribute if it’s referenced in AMPscript.
            3. Enable the journey in a Campaign Send or Quick Send workflow.

            See Also

             
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