Enable Email Personalization with Distributed Marketing Content Blocks

Use Distributed Marketing Content Blocks in Marketing Cloud Engagement to create sections of content for Distributed Marketing business users to personalize.

You can drag Distributed Marketing content blocks onto any email canvas. And you can use them with any content block available in your Marketing Cloud Engagement account, allowing you to deliver dynamic highly relevant content.

Note Create one or more unique blocks in an email. Don’t copy blocks in the same email or you receive an error to remove duplicated blocks, even if you change the content in the block.

Important If the same email is used in multiple activities within a single journey, Distributed Marketing can’t provide unique personalization per message. To provide unique personalization, duplicate the email and use it in subsequent activities.

Note Customers can continue to use the legacy “introduction”, “conclusion”, and “greeting” text areas.

• Distributed Attachment Block
  To help your Marketing Cloud business users personalize a message, they can choose their own image using the distributed attachment block and select the attachments to use in a message.
• Distributed Image Block
  To help your Marketing Cloud Engagement business users personalize a message, they can choose their own image using the distributed image block and select the image to use in a message. Options include traditional images, offers, head shots, and more.
• Distributed Plain Text Block
  Give Marketing Cloud Engagement business users more flexibility when personalizing messages with the ability to enter plain text in a message. Use this text block to let users contextualize images and marketing content, create their own messages and personal notes, and more.
• Distributed Rich Text Block
  Give Marketing Cloud Engagement business users more flexibility when personalizing messages with the ability to enter formatted text in a message. Use this to let users contextualize images and marketing content, create their own messages and personal notes, and more.
• Distributed Phrases Block
  Create a single template to reuse for similar emails with the new Phrases content block in Distributed Marketing.
• Distributed Multivariate Block
  Give Marketing Cloud Engagement business users the ability to interact with content variations using the multivariate content block. First, define a variable and up to 12 value options for the variable. Then, use the variable in your email AMPscript to define content variations, similar to dynamic content. Business users select from the options you define.
• Reference a Distributed Marketing Content Block
  You can use Distributed Marketing content blocks as reference blocks. Reference blocks allow marketers to create a content block one time, and then use it again in multiple emails. When you change the content block, emails referencing that content block are automatically updated.