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Einstein for Marketing Cloud Engagement Feature Overview and Requirements
Find out if using Einstein is right for your business.
Einstein for Marketing Cloud Engagement uses Salesforce's AI to help you best evaluate and implement your marketing activities. Use valuable insights on audiences, send time, engagement frequency, and your content to best target your customers. Deliver information to your customers when they need it and how they need it.
Einstein offers a range of opportunities for you to analyze, automate, and optimize your content. Use the apps to gain insight and better target your audiences.
These Marketing Cloud Engagement platforms feature Einstein:
| Cloud Product | Compatibility (Editions) |
|---|---|
| Messaging and Journeys (M&J) | Professional (Add On) Corporate Enterprise Enterprise+ |
| Marketing Cloud Account Engagement | Advanced and Premium editions |
| Customer Data Platform | Dependent on M&J edition |
To take advantage of Einstein features use the following engagement history:
| Threshold | Days of Historical Data |
|---|---|
| Minimum | 7 |
| Recommended | 28 |
| Optimal | 90 |
Key Marketing Operations Served by Einstein for Marketing Cloud Engagement
Smart Segmentation
- Einstein Engagement Scoring predicts consumer engagement with email and mobile push messaging. It uses customer data and machine learning to generate predictive models that assign scores to a contact’s likelihood to engage with emails.
Smart Orchestration
- Einstein Send Time Optimization (STO) determines the best time to send an email or push notification.
- Einstein Engagement Frequency evaluates your contacts and identifies the optimal number of email messages or push notifications to send. Avoid a lack of awareness from too few messages or burnout from too many messages.
Smart Content
- Einstein Copy Insights analyzes the text from your email subject lines to uncover language insights. Use these insights to craft subject lines that drive stronger email engagement.
- Use Einstein Content Selection to send personalized content to each customer when they engage with your messages. You supply Einstein with content assets, and Einstein selects the best content for each contact based on their profile and category affinity.
