Add a Subscriber Manually

Create Subscriber steps you through defining an individual subscriber in Email Studio. When you add one subscriber, you have the option of creating another individual subscriber with the same attribute selections. This information applies to accounts with the enhanced subscriber features enabled. If your account doesn’t have this feature enabled, refer to Subscribers without Enhanced Subscriber Features.

Note If you're using a reseller or enterprise account and have enabled unsubscribe management, you can’t add email addresses that appear on the Marketing Cloud Engagement global unsubscribe list or your account-level unsubscribe list.

1. Click Subscribers.
2. Click Lists.
3. Click the name of a list you’re adding the subscriber to.
4. Click Create.
5. Click Next in the wizard's introductory dialog box.
6. Complete the subscriber identity fields.
   • Enter the full email address of the subscriber.
   • Click one of the profile attributes defined in your account to activate its data entry field.
     • If the attribute is set to accept specific values only, the data entry field is a drop-down list from which you select the desired value. Otherwise, the data entry field is a text box.
     • If a default value is defined for the attribute, that value is displayed in the data entry field.
     • Profile attributes displayed in red are required fields. Continue with the Create Subscriber wizard once these fields are completed.
   • Select or deselect one of the corresponding preference attributes as appropriate for this subscriber.
     

     Note For Enterprise Accounts, Channel Name is a required attribute field for all subscribers in your Enterprise administrator account. Associate each subscriber with an On Your Behalf account.
7. Click Next.
8. Expand the My Lists folder to view the lists defined in your account.
   

   Note If the email address you entered exists in your account, a prompt appears with the option for you to view the existing subscriber's properties. To continue, enter a different email address for your new subscriber.
9. To add the subscriber to lists, select each list. If you opened the wizard from a particular list, that list is already selected. Deselect it if desired.
   

   Note Every subscriber is added to your main All Subscriber list. Leave all other lists deselected if you don’t want to add the subscriber to any of your accounts' lists.
10. Click Finish when done choosing lists.
11. Create another individual subscriber if needed.
    1. To start with a copy of the profile and preference attributes you defined for the previous subscriber, select Use attribute values from previous subscriber, and click Create.
    2. To start from scratch, click Create.
12. When you’re done creating subscribers, click Finish.

    Your new subscriber exists in your All Subscribers list and in any lists you selected in the wizard.

    

    Note The subscriber isn’t automatically added to groups. If the subscriber's profile or preference attributes would make the subscriber eligible for a filtered group, refresh the group to add the subscriber.