Business Units in Marketing Cloud Engagement

Business units let you control access to and the sharing of information. Use the hierarchical structure of business units to control your brand while enabling access to messaging technologies to your users. Manage user roles for the business unit, view users who have access to the business unit, and define filter criteria for subscribers. Business units are available in Enterprise and Enterprise 2.0 accounts.

Users who are members of a business unit can access all items created in that business unit. Share items with users in other business units by placing the items in a shared items folder in the Content and Subscribers sections of the applications.

Organize the structure of business units to match your business needs. Business units can mirror workflow processes, demographic and behavioral data about your subscribers, or your organization’s operational structure.

Depending on your needs, you can create, update, and delete business units and set or change permissions in Engagement or via API interactions. To manage business units, use API requests to build your own user interface or integrate existing software with Engagement. Contact your Engagement account representative for more information.

Tip Use a landing page to create a customized home page for child business units to display when their users log into Engagement.

• Assign a Role to All Business Unit Users
  In Marketing Cloud Engagement, you can assign a role to all users in a business unit. Additional roles can be assigned directly to the user. When roles conflict, deny settings override allow roles.
• Compare Enterprise and Enterprise 2.0 Functionality
  The following Enterprise 2.0 business unit features are similar to Enterprise Lock and Publish functionality in Email Studio.
• Enterprise 1.0 Overview
  Use the Email Studio Enterprise 1.0 tool, also known as Channel Management, to manage your users across the enterprise. Enterprise 1.0 is built on the concepts of nodes and channel members.
• Enterprise 2.0 Overview
  With Enterprise 2.0 in Email Studio, control your brand while still enabling a diverse user base to access messaging technologies.
• Update Business Unit Parent Account
  A marketing admin can update a business unit parent account for Marketing Cloud Engagement Enterprise 1.0 and 2.0.