Configure a Preference Attribute for Do Not Track Email Opens and Clicks

Configure a DoNotTrack preference attribute to store subscriber’s preferences to not track email opens and clicks. You can create a preference attribute only in a top-level business unit.

1. Click Subscribers.
2. Click Preference Management.
3. Click Create.
4. Name the new preference attribute DoNotTrack.
   Make sure that you follow the naming convention of initial caps and no spaces for the attribute name.
5. Define the properties for this attribute.
   When the default value is set to No, email opens and clicks are tracked by default. To suppress email tracking opens and clicks for subscribers, set the default value to Yes.
6. Click OK.