Content

Create content for your emails, and send your emails use Email Studio content creation tools. Create reusable content blocks, including text, HTML, images, buttons, dynamic content, and A/B testing, to ensure that relevant messaging reaches the right person every time.

Design for the mobile inbox with mobile-optimized email templates. Preview what your email looks like on a mobile device or desktop with instant rendering tools.

• Send an Email
  Send an email from Email Studio using the most applicable method for your use case.
• Personalization Strings in Marketing Cloud Engagement
  A personalization string lets you insert subscriber attributes, such as subscriber name, into your emails. Personalization strings can appear in the subject line, preheader, or in the content of the email. You may hear personalization strings referred to as merge fields or substitution strings.
• Content Detective
  Content Detective is an Email Studio tool that helps you identify spam triggers in your email content. This feature mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem. After running Content Detective, edit the triggers identified in the email using the recommend resolutions.
• Content Syndication
  Use Email Studio content syndication to bypass typing in the email and include content in your emails directly from an outside source.
• Headers and Footers
  Marketing Cloud Engagement can add text and images to the beginning and end of your email messages that ensures compliance with CAN-SPAM regulations.
• Social Forward
  Social Forward in Email Studio enables email recipients to share content from emails with other users via their preferred social network. Choose the sections of the email to enable with Social Forward and the networks represented by links and images in the email. Social Forward also tracks any clicks from an email to a social network and the resulting page views from the URL shared by the email recipient.
• Forward to a Friend
  Forward to a Friend is an image you add to emails you send to your subscribers. When subscribers want to share the information in your email with friends, they click the image and fill out the form.
• Email Attachments
  Use Email Studio to send email attachments that aren’t included in the main body of an email. The recipient can open and save the attachment independently of the email message.