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Email in Marketing Cloud Engagement
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          Landing Pages for Conversion Tracking

          Landing Pages for Conversion Tracking

          When you configure conversion tracking in Email Studio, the system can pass selected parameters from email links to a landing page.

          Your landing page must do the following:

          • Accept these parameter values from the system.
          • Either pass these parameter values to the conversions page that the subscriber visits next, or store the values in a cookie where the conversions page retrieves them.

          When a subscriber clicks the landing page link in the email, the system passes the following parameters to your landing page:

          Parameter Value
          j Job ID (identifier of this email
          sfmc_sub Subscriber ID
          l (lowercase L) List ID
          u ID of the landing page URL
          jb Job batch ID
          mid Your account number (member ID)
          Example
          Example This is an example of a link from the landing page to a conversions page in which the landing page is passing the parameters to the conversions page: (This example illustrates the syntax only and is not a functioning URL.)
          Example
          Example
          https://www.example.com/landing.asp?j=JobID&l=ListID&sfmc_sub=SubscriberID&u=LinkID&jb=BatchID&mid=MemberID
           
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          Salesforce Help | Article