Create a List

Create a list of subscribers who match the attributes you select in Email Studio.

Before you create a list, decide:

• Whether you're going to require subscribers to confirm their email address after they subscribe. If so, create the email message before creating the list, or create a text-only message when you create the list.
• Whether you're going to attach a welcome email to this list. A welcome email is what subscribers receive when they subscribe to your list. You can assign a welcome email to this list during list creation, which requires you to create an email before creating the list, or you can assign the welcome email later by using Manage Welcome Email.
  

  Note Adding a Welcome Email to a list is no longer supported starting in the second half of 2020. Use Journey Builder to create personalized, automated multi-channel campaigns.

Note Lists that you create in your Enterprise administrator account are accessible to your On Your Behalf channel members. On Your Behalf channel members can’t create lists, but can add subscribers to them.

1. In Email Studio, on the Subscribers tab, select Lists.
2. Click Create.
3. Complete the Define Name & Location section.
   • Name: This name identifies the list when sending. If you make this list public, this name appears in the Subscription Center. Your list name can’t contain the # symbol or be longer than 50 characters.
   • Public: Selecting the public option results in this list being displayed in the Subscription Center. A subscriber can opt in or opt out of any public list.
   • External Key: Enter a unique identifier that developers can use in their API calls to access objects programmatically.
   • Description: This description appears in the list workspace.
   • Location: Select the list folder location.
   • Campaign Association: Associate the list to a campaign. To start a new campaign, click Create Campaign.
4. Click Next.
5. Optionally, complete the Set Double Opt-in section.
   1. If you want subscribers to provide confirmation of their email address when they subscribe to your list, select the Require subscribers to provide confirmation of valid email address checkbox.
   2. Select the Confirmation Email. The email must contain the double opt-in link URL. The substitution string to insert the link in your email is %%double_opt_in_url%%.
   3. Optionally, complete the Landing Page section by selecting an opt-in landing page to display to subscribers when the double opt-in link URL is clicked in your email.
6. Click Next.
7. Optionally, complete the Select Welcome Email section.
   1. If you want to welcome subscribers to this list, select Send welcome email.
   2. Select the Welcome Email.
   3. Select whether to associate a Send Classification to the welcome email send. This option may not be enabled in your account.
8. Click Finish.

• Configure a List for a Welcome Email
  You can configure a subscriber list for Welcome Email messages in Email Studio.
• Set a List to Public
  Selecting the Public option in Email Studio will result in this list being displayed in the Subscription Center. A subscriber can opt-in or opt-out of any public list.