Email Deliverability Setup

Make sure that your mail reaches your subscribers and represents your brand well. Authenticate your domain, manage your sending reputation, and keep your IP unblocked.

• Dedicated IP Addresses in Email Studio
  Assign a unique IP address to your account and manage your own sending reputation in Email Studio. When your send volume is high enough that your sending reputation is hard to control in a shared IP pool, consider using a dedicated IP address.
• Sender Authentication Package Domain Features
  The domain that you choose for your Sender Authentication Package (SAP) determines your platform and CloudPage pathways. Marketing Cloud Engagement creates subdomains for hosting click, image, view, and CloudPage pathways.
• Sender Policy Framework and Authentication FAQs
  A Sender Policy Framework (SPF) record is a list of IP addresses that are allowed to send email from your domain. The IP list authenticates that email from your domain is from you and helps protect your brand by reducing the chance that your email is mistaken for spam.
• Domain Delegation versus Self-Hosting
  Work with your IT administrators to determine whether it’s best to set up your own domain or delegate a subdomain for email sending. Typically, organizations that self-host email content are subject to security or branding requirements that don’t allow domain delegation. Delegation can be simpler to implement and works for most organizations. Before making your choice, consider your branding preferences, security requirements, and available resources for long-term support.
• DMARC Forward Reply Rewrite
  Subscriber replies processed and forwarded by Marketing Cloud Engagement's reply mail management (RMM) feature can be rejected at their destination due to authentication failures if the header is left untouched. To resolve this issue, use DMARC Forward Reply Rewrite to wrap the message in an authenticated domain.
• Sender Policy Framework Glossary
  View the Sender Policy Framework glossary for Marketing Cloud Engagement.
• Apple Private Relay Configuration
  Apple maintains a special subscriber email domain called privaterelay.appleid.com for their Private Email Relay Service. Senders use this domain to communicate with users who opted to use an anonymous email address with Apple’s “Sign in with Apple” functionality.
• Bulk Sender Guidelines for Marketing Cloud Engagement
  Bulk mail senders must meet specific guidelines regarding message authentication, unsubscription flows, and spam rates. Failure to meet these guidelines can result in an IP or IP range being blocked or rejected. A customer who sends at least 5,000 messages per day is considered a bulk sender.