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Enterprise 2.0 Overview
With Enterprise 2.0 in Email Studio, control your brand while still enabling a diverse user base to access messaging technologies.
These examples illustrate typical Enterprise 2.0 business unit hierarchical structures.
The top-level business unit controls creative digital assets, subscribers, and the calendar for communication. A typical corporate structure that would use distributed messaging is a corporate enterprise with franchise and corporate-owned stores. The top-level business units own the advertising copy and subscriber lists and set the schedule for sending marketing campaigns to its customers. It creates the template for the marketing campaign. The second-level business units, which are regional owners of franchises and corporate-owned stores, add a customized local message to the marketing campaign. The individual stores add contact information, such as store address and phone number.
The top-level business unit is the corporate brand. The second-level business unit represents individual brands owned by the corporation. The third-level business units are divisions or regions for the brand. The top-level business unit creates a template with the corporate brand. The second-level business units add their branding. The third level adds the content for communication and manages the subscriber lists.
The top-level business unit is the marketing department. The second-level business units represent individual marketing campaigns. The third-level business units represent events, such as conferences. This structure is a hybrid structure. Manage subscribers at each level and opt-in for each event, and at the top-level business unit to ensure that subscribers’ choices are honored. Use suppression lists to manage subscribers.
- Create a Business Unit
Create business units in Marketing Cloud Engagement Setup. - Delete a Business Unit in Marketing Cloud Engagement
Permanently delete a business unit from the list of business units in Marketing Cloud Engagement. - View Users
View the users associated with a business unit in Email Studio. - Unsubscribe Settings
Enterprise 2.0 admins can manage how their accounts handle business-level unsubscribes in Email Studio. - Subscriber Filters in Marketing Cloud Engagement
Use a subscriber filter in Marketing Cloud Engagement Setup to give business units access to communicate with subscribers. - Define a Subscriber Filter in Marketing Cloud Engagement
The subscriber filter determines which subscribers in your account the business unit can access. Define subscriber filters for Enterprise 2.0 accounts in Marketing Cloud Engagement. - Page Actions
Page actions are UI extensions that allow you create toolbar buttons in the application in Email Studio. Clicking the buttons moves data from one grid listing to an external page or a landing page, using AMPscript or your preferred programming language. You can also use AMPscript to customize page actions. The code that you create in your grid listings is used to move data to your target page. - Create a Page Action
Create a page action under Admin in Email Studio. - Customized Local Content
Use the customized local content features in Email Studio to make content editable and usable by other business units. - Import Users Via Mass Administration
Import users in bulk to save time in Email Studio. - Import Business Units Via Mass Administration
In Marketing Cloud Engagement, import business units in bulk to save time. - Web Collect
Use Web Collect to add, update, and remove subscribers in these types of lists in Marketing Cloud Engagement with Enterprise 2.0. - Profile and Preference Attributes
Review tips about profile and preference attributes in Marketing Cloud Engagement with Enterprise 2.0. - Allowlist in an Enterprise Account
Allowlist IP ranges at the enterprise level in Marketing Cloud Engagement. - Known Issues
There are a small number of known issues that are specific to Enterprise 2.0 accounts in Marketing Cloud Engagement.
