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Evaluating Spam Complaints
When a subscriber marks or reports an email as spam, a complaint report is sent to Marketing Cloud Engagement. Engagement logs the report and unsubscribes the subscriber from the related email list. You can generate a report of which subscribers have marked your email communications as spam and use the information to improve your sending reputation. For example, you can correlate complaints with specific opt-in methods, times, or segments.
Engagement automatically unsubscribes email addresses of subscribers who report a spam complaint. Don’t override this functionality because continuing to email subscribers who have opted out can lead to reputation issues and can be illegal in some jurisdictions. You can view the Spam Complaints Over Time report in Email Studio under Tracking Reports.
To extract data using queries and find spam complaints lodged against your client’s sends, see Data View: Complaint.
- Identify Subscribers Who Marked Emails as Spam
Find out which subscribers have marked your email communications as spam. You can also learn when they unsubscribed and other information they provide.
