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Email in Marketing Cloud Engagement
Exclusion Lists in Marketing Cloud Engagement

Exclusion Lists in Marketing Cloud Engagement

An exclusion list is any list, group, or data extension you create in the application that at the time of send you select to exclude from the send. If your Email Studio account has subscriber key enabled, the system excludes using the subscriber key value. If your account does not have subscriber key enabled, the system excludes using email address.

Example
Example A common case for exclusion lists is as follows: You send a newsletter to List A but later realize you want to send it to List B. Some of the subscribers on List A also exist on List B and you don't want to send them the same email twice. When you send to List B, you select List A as an exclusion list.
 
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