Implement Conversion Tracking

Implement conversion tracking to track click-through data at a deeper level.

To implement conversion tracking:

• Conversion Pages
  Set up your conversion pages in Email Studio to track click-through data at a deeper level.
• Landing Pages for Conversion Tracking
  When you configure conversion tracking in Email Studio, the system can pass selected parameters from email links to a landing page.
• Insert the Link in Your Email
  For the system to pass parameters to your landing page, the landing page hyperlink must be designated a conversion tracking link within Email Studio when inserted into the email.