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Email in Marketing Cloud Engagement
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            iOS Universal Link

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            3. Engagement: Email Studio

            iOS Universal Link

            The iOS Universal Link feature allows links in Email Studio messages to open directly into previously installed apps on iOS devices. This process is also known as deep linking into an app. By default, links embedded in an email message open in a browser window. After implementing this feature, you can specify the app and location to open on iOS devices.

            To use iOS Universal Link, implement a Sender Authentication Package with an SSL certificate for click domain in your account and modify your iOS app to accept the links that open the correct location and track clicks.

            If you use a third party for deep-linking, you can be required to host your own DNS to implement DNS records for the third-party integration. Refer to your deep-link vendor's integration documentation for details. For a new SAP setup, choose the self-hosting DNS option. For an existing SAP setup with a delegated domain or subdomain, take over hosting DNS for that domain. If Marketing Cloud Engagement purchased the domain, take over ownership of the domain, and then host DNS. To initiate this process, log a case with support to request:

            • Domain ownership transfer + zone file to host DNS: Request an authorization code for the transfer of the domain to your registrar and to have a zone file generated with the existing DNS records that you must implement.
            • To host DNS only: Request a copy of the zone file generated with all the DNS records that you must implement.

            You can’t configure DNS for third-party iOS Universal Linking or Deep Linking solutions. If you aren’t sure whether your domain is delegated or owned by Engagement, contact Salesforce Customer Support.

            Workflow

            An iOS app designed to work with the iOS Universal Link feature caches an association file containing links that redirect to specific apps. After a recipient clicks a link in an email message, the iOS Mail app contacts the specified click server, which directs the Mail app to open either a browser window or an iOS app location, depending on your specified location. Other iOS-based mail apps perform different behaviors, depending on the configuration of that app. For example, the Gmail app opens links first in a Gmail-based view regardless of settings. Gmail then provides an Open in Browser option.

            This example displays a sample link for a user with the click.example.com click domain in an email message:

            https://click.example.com/qs=hxdwbvpwueDMUFuWaNEhguEVdMLWCPTsutky0fdC

            When a recipient clicks that link, iOS gives your app an NSUserActivity object with the webpageURL property containing the proper URL. The app communicates with the click server via an HTTP GET request to get the appropriate 302 URL redirection to open either a browser window or app URL.

             
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